May 10th, 2008

Content Precedes Design

Zeldman nails it: “Content precedes design. Design in the absence of content is not design, it’s decoration.”

For me this means changing the problem from “we need a web site” to “this is what we need to say.” I try to write out a new site purely as text. If I don’t do this I can’t see the problems that the design needs to solve.